Massive loss of market shares to other watch manufacturers. Suppliers have medium bargaining power because the customers watch manufactures have high negotiation power; therefore they are important to suppliers.
The Swiss watch industry dealt with huge losses due to the use of old and outdated production processes whereas competitors incorporated latest technologies in their products. Arrival of Asian manufacturers. Other manufacturers incorporated advanced technologies in their products whereas swiss watch manufacturers continued to use out-dated tech.
Bureaucracy was reduced to a minimum and communications across hierarchical levels was improved. More essays like this: The watch industry attracts many new companies especially Asians, since they have low production costs. Due to the intense competition, the Swiss watch industry faced its misfortune which resulted in large scale layoffs and bankruptcies, job losses led to regional unemployment rates unknown in Switzerland since Rivalry among existing firms: The Swiss watch industry Swatch strategic analysis from competition due to the arrival of Asians in the market.
Domination of segments based on older technologies. To achieve low production costs, production facilities are established in low cost countries such as China and India. Introduction of the electronic watch by other manufacturers. Get Access Swatch Strategic Analysis Essay Sample The Swatch watch was basically launched to re-capture the entry level market share lost by Swiss Manufacturers during the explosive growth of Japanese watch companies, such as Seiko in the s and s, and also in order to re-popularize analogue watches in a time when digital watches had reached wide popularity.
Declining financial reserves and risk of debt. All of these numbers translate into one thing: As a result, the Swiss watch industry had to adopt several changes in order to survive. The Company is doing better over the years, and that is due to better manufacturing procedures that reduced production costs and improved product quality.
Also, swatch products are sold through specialized shops and chic boutiques to convince the consumers that swatch product are high fashion accessories. However, the difficult economic situation resulted in the reduction of the number of the industry: Poorly suited structure for absorbing new electronic technologies.
As for debts, short term debts decreased from million SFR to million while long term debts decreased from million to million.
Management team composed of talented and innovative members Innovative design and low-cost production Weakness: Bargaining power of buyers: Long history of high quality watches. The number of assets owned by the company also increased in order to face increasing demand.
Also companies set attractive prices to their products while still keeping generous profit margins. Get Full Essay Get access to this section to get all help you need with your essay and educational issues. Buyers have moderate bargaining power since there are a lot of brands to choose from, they are mainly composed of retailers and consumers.A thorough analysis of Swatch's existing lease was completed together with indepth explorations of its operations and ongoing business strategy.
Multiple scenarios were developed, including a potential relocation of operations to a new facility. Swatch watch brand covers the brand analysis in terms of SWOT, stp and competition. Along with the above analysis, segmentation, target group and positioning; the tagline, slogan & USP are covered.
Swatch! Creative Strategy! Nailya Maxyutova & Julia Heavey! CM A1 Edward Boches! November ! Swatch Strategic Analysis Essay Sample. The Swatch watch was basically launched to re-capture the entry level market share lost by Swiss Manufacturers during the explosive growth of Japanese watch companies, such as Seiko in the s and s, and also in order to re-popularize analogue watches in a time when digital watches had reached.
A SWOT analysis will then be used to generate potential strategic direction by further analysis of their internal strengths and weaknesses and their potential to take advantage of, and overcome, external opportunities and threats.
8 Strategic Analysis: The SWATCH Revolution. unlike other Swiss Companies which are unable to adapt to the changing market conditions and are reluctant to emphasize on the innovative and competitive products. the country-of-origin has put a great effect on Swatch’s sales that Swatch is unable to cope with.